![]() ![]() ![]() Instead of sending out 100 cold messages to strangers, Yankovich recommends doing some research and sending out about five warm messages a day to people with whom you have the potential to create genuine professional relationships. “There are tons of things you can use as a connector, and while it takes a little bit more work upfront, you're going to have a higher success rate.” “There is almost never a reason to reach out to cold leads on LinkedIn,” Yankovich said. ![]() Spammy messages have always been bad practice for professional networking, but during the pandemic, LinkedIn inboxes have been filling up with more junk than ever, and many people have lost their patience. If you’re hoping to get the most out of LinkedIn during and after the pandemic, aim to follow these new do’s and don’ts recommended by experts.ĭon’t spam your network. Once in-person meetings and events return, Yankovich predicts accountants are going to continue virtual networking and meetings to eliminate commutes and travel, while still developing the specific relationships that will help them achieve their professional goals. “Virtual networking has really never been more important, so I don't know if I think the way LinkedIn is being used has changed, but people are beginning to realize its value, and I think it will continue to be valuable even beyond this pandemic,” said Karen Yankovich, founder of Uplevel Media LLC, a LinkedIn marketing and consulting company based in New York. Many of the best practices for navigating LinkedIn have remained unchanged by the pandemic, but experts contend that accountants should approach the platform in a more mindful and deliberate way because of the shifting attitudes and behaviors of a beleaguered nation. Networking has been unusually difficult over the past year, and most professionals have leaned on virtual platforms to form and maintain professional relationships. ![]()
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